Josh Carlson
Josh Carlson
Late-seed & Series A SaaS

Customer Success built right — before churn or investors force the issue.

I help growing SaaS companies stand up or turn around Customer Success with fractional leadership and fixed-scope engagements. The goal is simple: a CS operating system that reduces churn, supports expansion, and scales without heroics.

Fractional Head of CS CS stand-up & turnaround Retention & NRR readiness Founder-to-team transition
Typical buyers: founder-led CS → first CS hires → retention & renewal motion becomes a board topic.

Background

I’ve been brought in when founders need Customer Success to stop being “heroic” and start being an operating system.

Built from scratch

  • Designed CS from zero: roles, lifecycle, cadence, tooling
  • Hired and trained early CS teams
  • Created onboarding that reliably drives time-to-value

Scaled the motion

  • Renewal process + risk reviews + leading indicators
  • Exec-level escalation handling
  • Expansion readiness without “selling through support”

Hand-off ready

  • Systemization so the business isn’t dependent on one person
  • Clear full-time hire plan and transition path
  • Experience through scale (incl. a $100M+ exit)

Three ways to work together

You can engage me for temporary leadership, a fixed-scope build/turnaround, or light-touch advisory. The key is keeping boundaries clean so you get outcomes without scope creep.

Fractional Head of Customer Success

Temporary CS ownership while you build or stabilize the function.

  • Set CS cadence, metrics, and operating rhythms
  • Define lifecycle: onboarding → adoption → renewal → expansion
  • Coach team / hire plan / role clarity
  • Founder & exec alignment; escalation handling

CS Stand-Up / Turnaround (fixed scope)

A defined outcome delivered in weeks, not an open-ended engagement.

  • Audit churn drivers + onboarding gaps + customer health
  • Design playbooks, templates, and dashboards
  • Implement a practical retention/renewal motion
  • Train your team to run it without heroics

Advisory (light-touch access)

Ongoing judgment without day-to-day ownership.

  • Monthly call + async questions
  • Review KPIs, plans, and risks
  • Hiring, tooling, and segmentation decisions
  • Board / investor prep as needed

Fit

Good fit

  • Post-PMF, starting to scale
  • Renewals are becoming visible (or painful)
  • Founder-led CS is straining
  • NRR/GRR is getting attention

Not a fit

  • Pre-revenue / “we just need leads”
  • Looking for junior execution help
  • No appetite for process or accountability
  • Expecting miracles without product value

Outcomes I’m aiming for

  • Predictable onboarding & time-to-value
  • Clear renewal motion + risk tracking
  • Health scoring you actually use
  • A CS team operating system you can hire into

What working together looks like

I keep this simple: assess, design, implement, hand off. If you want “hours,” hire a contractor. If you want an operating system and leadership, that’s what I’m for.

1) Diagnose

  • Churn + retention drivers
  • Segmentation & ICP reality check
  • Onboarding + adoption gaps
  • Where ownership is unclear

2) Build

  • Lifecycle + playbooks
  • Metrics + dashboards
  • Renewal motion + risk reviews
  • Internal cadence + roles

3) Handoff

  • Documented systems
  • Training for team/founder
  • Hiring plan + role definitions
  • Optional advisory follow-on

FAQ

Do you replace hiring a full-time Head/VP of CS?

Temporarily, yes. Fractional engagement is designed to cover the leadership gap while the CS function is built and stabilized. The goal is to make a full-time hire easier (clear scope, cadence, metrics, and documented systems).

How do you avoid “consulting” that goes nowhere?

I avoid open-ended scopes. Projects are fixed-scope with explicit deliverables, a clear timeline, and a handoff plan. Fractional engagements have defined outcomes and boundaries so “just one more thing” doesn’t become the norm.

Do you do travel?

Usually no. Most work is remote. If an on-site workshop meaningfully accelerates alignment, we can plan it intentionally.

What stage do you work best with?

Late seed through early Series A — when the company is post-PMF and the CS function is starting to matter operationally and financially, but isn’t yet fully systemized.

Contact

If you’re a founder trying to stand up or fix Customer Success without making a full-time executive hire too early, send a note and include a sentence on stage (ARR, logo count, renewal cycle) and the main retention concern.